Dear Daughter Campaign to End FGM in Somalia

Campaign incorporating advocacy awareness raising and community empowerment to end FGM in Somalia

Photo of little Somali girl

A highly ambitious campaign, intended to be built to scale & sustained until the eradication of FGM in 2030.

Ifrah Foundation’s Dear Daughter Campaign is a result of extensive research into comprehensively understanding what it takes to achieve permanent abandonment of the practice. A holistic approach combining an understanding of the medical, reproductive health and human rights abuse consequences overridden by a complex systemic belief system of cultural, spiritual and socio-economic proportions is required.

FGM in Somalia

The Somalia Health and Demographic Survey (SHDS) 1 stated 98% of women and girls still undergo FGM. This, in spite of the resources applied to eradicating FGM in Somalia over many years. A radically different approach is required if we are to bring about an end to Female Genital Mutilation in Somalia as mandated by the United Nations Sustainable Development Goal No 5 by 2030.

Campaign overview

The ‘Dear Daughter’ campaign is rooted in the fundamental principle of personal empowerment. Armed with the facts and the knowledge of personal experience, each individual citizen is invited to pledge to protect their daughters and to bear witness to that promise; by writing a letter, or making a video published online, for example. The keys to success are what other FGM abandonment campaigns have evidenced: it needs scale (at national level) and sustained consistently (funded), over a long period of time.​

UNFPA and Ifrah Foundation support a holistic approach to the elimination of FGM/C combining the three pillars of action in the areas of Advocacy, Awareness and Community Empowerment.

A highly ambitious campaign, intended to be built to scale & sustained until the eradication of FGM in 2030.
© 2023 Dear Daughter Campaign is the intellectual property of Ifrah Foundation & UNFPA Somalia

Dear Daughter Campaign pledges
Dear Daughter Campaign website

Dear Daughter Campaign surpasses 80,000 pledges 

The work undertaken under each component of the campaign (Advocacy, Awareness and Community Empowerment) bring individuals and communities to the point of committing to not practices Female Genital Mutilation. This is underpinned by a public pledges, either in writing or video, a proven model to encourage keeping that promise. 

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The Campaign integrates 3 pillars of action to achieve systemic change 


Legislative reform and policy steering by key decision makers and a wide range of influencers; from politicians to Religious Leaders, while ensuring FGM remains high on the agenda both in Somalia and globally


Multi-platform public relations and communications integrating and amplifying advocacy and community empowerment efforts.


Training, education, and outreach programs via a range of community stakeholders undertaken in collaboration with existing infrastructures from relevant government ministries to established NGO networks headed up by a network of Dear Daughter Campaign ambassadors trained in the work of empowering communities, families, parents and guardians to commit not to cut their daughters.

The dedicated campaign website is accessible by clicking here

Please also visit us on Twitter, Instagram and Facebook @deardaughtercampaign